Website risk management is not a topic that receives a great deal of attention but in this article I’d like to talk about one particular aspect of the subject and emphasise the need for ongoing support and maintenance of business websites.
AttractMore have been working with Susan Carr in Leeds over a number of years and we have created a couple of websites for her to help promote the services she offers to clients. She recently asked us to create a new site which focused on her work as a psychotherapist and counsellor. The colour scheme was already determined, as was the layout for wider screens since these were carried over from one of Susan’s earlier sites. The challenge here was to create a fully responsive site that worked well on smaller screens as well as larger ones.
Full website testing is essential to ensure that the websites we deliver are first class and work properly on a wide range of devices. Nowadays, with the tremendous rise in the use of mobile phones, tablets and other devices for browsing the internet, testing has become a much more complex and time consuming task – and a much more important task. This is how we do it.
One of the most important factors in creating a successful business website is gaining a clear understanding of the customers you want to attract. When AttractMore are reviewing a website or building a new site, conducting research into customers (or clients, donors, patients etc.) is one of the essential first steps we take. Only then can we ensure that any recommendations or design decisions we make are targeted towards the people the business wants to attract.
This post was prompted by a number of conversations I have had lately with business owners who believe that Search Engine Optimisation is one or more of:
Really hard
Really expensive
Ineffective
Not needed anyway
The truth is that SEO is needed most of the time and it can be very effective without the need to spend a lot of money. In fact, there’s a lot you can do without the need for any external help at all.
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