How to write better content for your website
Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show experience, expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-E-A-T) and show how you can write content that meets these quality criteria in a more effective way.
Read moreWhat does your About page say about you?
The About page on your website is an important resource and it will influence people's decision about whether to do business with you - or not. The pages needs to give a strong first impression of your business, establish your brand, show how you can help the visitor as well as establish trust and credibility. That's a lot to accomplish but the value you gain from having a great About page can be considerable. There are more details and some examples of good About pages in the article.
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