Blog Posts filed under "Google"

Achieving good search engine rankings for pages of your website is not straightforward, especially in the face of so much competition and changes in how the search engines choose to prioritise search results. Along with effective keywod research, content creators now need to understand the concept of search intent and how to use this knowledge when creating content. The search phrase is the 'what' but the search intent is the 'why' behind the search. This is implied rather than being stated explicitly. However, if you can identify the serach intent, then you can create pages that match the 'why' and so improve the changes that the search engines will rank your pages higher as they better meet the searchers' needs. This article goes into more detail about identifying the search intent and how to write content that take account of this.

It's pointless having a great site that doesn't get traffic from search engines because it's not been optimised for SEO. In this article I'll discuss the 3 main ranking factors - high quality content, relevant backlinks and a great user experience. All of these need your ongoing attention and I will go into more detail on each one in the article. If you focus your website efforts on these 3 factors, I'm confident that your web pages will start to rank higher in the search engines and that your site will get more visits as a result.

Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show experience, expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-E-A-T) and show how you can write content that meets these quality criteria in a more effective way.

It seems that Google will be promoting mobile friendly websites even more strongly very soon according to an article in the Guardian today.