Blog Posts filed under "Search engines"

Starting in June 2021 (originally scheduled for May), Google are introducing some changes to how they rank page in the search results. Page experience will play a larger part and there are 3 new metrics, collectively referred to as Core Web Vitals, which will impact how page experience in measured. Pages that offer a better experience to users will, all other factors being equal, rank higher that those which don't. This post explains what these factors are, how to measure them and how to improve your scores.

Keyword research is an important first step in helping to get your web pages found in the search engines. Find out how to use keywords in your content and also learn about the anatomy of a search engine result and how you can encourage people to click.

This article looks at the growing usage of mobile devices to access the internet and proposes a series of actions to be taken by businesses to improve the effectiveness of their website for these devices. This includes ways of checking if your site is mobile friendly, thoughts about page load speed, AMP pages and search engine optimisation.

It seems that Google will be promoting mobile friendly websites even more strongly very soon according to an article in the Guardian today.

It’s rare these days that we implement a new website for an organisation that has no existing web presence so, when putting the new site live, suitable consideration needs to be given to the old site. It is essential that we preserve the value that has been accumulated in the old site as far as possible. We also want to be able to monitor the benefits that the client gains from the new site. These are some of the activities that we undertake when putting a new website live.