Blog Posts filed under "Search engines"

I’ve come across a few business owners recently who believe that, because they have a website, they have done what is necessary to get new business using the internet. Then, when little or no business arrives via the website, they conclude that the internet is no good for acquiring new customers or it’s not appropriate for their business. What they miss is that often the design of their website is inappropriate for their business or that the content is inadequate. Visitors judge your business by the quality of your website. Let’s look at what’s really needed.

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This post was prompted by a number of conversations I have had lately with business owners who believe that Search Engine Optimisation is one or more of:

• Really hard
• Really expensive
• Ineffective
• Not needed anyway

The truth is that SEO is needed most of the time and it can be very effective without the need to spend a lot of money. In fact, there’s a lot you can do without the need for any external help at all.

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It goes without saying that the position your business’s web pages appear in the Google search results will affect the number of visitors your site attracts. What you may not be aware of is that Google have recently started making another change in the way that they decide the order in which to show their results for any given search phrase. Google can now make an accurate assessment of whether your site is adapted to work well on smaller screens as well as larger ones. Based on that assessment, they are now starting to prioritise sites that work well on mobiles and de-prioritise those that don’t. This will affect your site if it is not mobile friendly.

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Many website owners know their site is not bringing in the business it should but they’re not sure why or what to do about it. They’re unwilling to pay for a new website as they may just end up in the same situation. A useful step to take in these circumstances is to commission a website review which will examine all aspects of the site. Our independent website reviews provide a prioritised list of actions that a business can take to improve its website so as to bring in more business and achieve the desired return on investment.

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In this post I want to touch on some factors which influence web page speed i.e. how quickly a web page appears on your screen. Clearly this is important for visitors to your site who don’t want to be kept waiting while the page loads. However, it’s also important because Google uses page load speed as one of the factors that determine where the page is placed in the search results.

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