A quick guide to Search Intent and what it means for your website
Achieving good search engine rankings for pages of your website is not straightforward, especially in the face of so much competition and changes in how the search engines choose to prioritise search results. Along with effective keywod research, content creators now need to understand the concept of search intent and how to use this knowledge when creating content. The search phrase is the 'what' but the search intent is the 'why' behind the search. This is implied rather than being stated explicitly. However, if you can identify the serach intent, then you can create pages that match the 'why' and so improve the changes that the search engines will rank your pages higher as they better meet the searchers' needs. This article goes into more detail about identifying the search intent and how to write content that take account of this.
Read moreThe most important SEO ranking factors
It's pointless having a great site that doesn't get traffic from search engines because it's not been optimised for SEO. In this article I'll discuss the 3 main ranking factors - high quality content, relevant backlinks and a great user experience. All of these need your ongoing attention and I will go into more detail on each one in the article. If you focus your website efforts on these 3 factors, I'm confident that your web pages will start to rank higher in the search engines and that your site will get more visits as a result.
Read moreEverything you need to know about external links and SEO
It is very difficult to achieve a decent search engine ranking for a web page without having incoming links from other websites. The search engines need to know that your page is relevant to others and incoming links prove that. In a way, it's like a popularity contest, however, with search engines it's not just the number ofincoming links that matter, it's the quality of those links and quality is about relevance and authority. Links from poor quality or questionable websites will actually damage your rankings. In this article we'll look into links in more detail and see how to acquire valuable ones that help build your search presence.
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