AttractMore Blog

If you have an online shop, you probably want to sell more, either to make more money or to have a greater impact with your products. There are many ways to increase sales and here we discuss a number of practical actions you can take to increase sales and profits. These are proven methods which are straightforward and effective. Some of these you may already have considered but others may be new to you.

Read more

Sliders (also known as carousels, rotating offers or rotating banners) were a very popular feature of websites during many years. They were frequently used at the top of the home page and were regarded as a great way of displaying a number of important aspects of a business. However, there are a number of problems with these sliders that weren't apparent initially. Research shows that the advantages are strongly outweighed by the downsides and sliders need to be retired.

Read more

If you are involved in running an online shop, I'm sure you appreciate the need to send a variety of emails to existing and potential customers to keep them informed. This article offers a number of suggestions of useful emails that can be sent out, both promotional (i.e. selling) and transactional (i.e. related to purchase or some other action in your shop). There are many examples in the article that illustrate the different types of email that can usefully be sent out to keep your audience informed and engaged.

Read more

Passwords remain a fundamental feature of online security yet they remain vulnerable to attack by hackers. According to a recent report, 34% of successful security breaches of systems run by smaller firms were due to brute force attacks. These attacks make use of lists of passwords which are tried one after another in the hope that one will prove to be correct and allow the hacker access. This article illustrates how the use of longer, more complex passwords can significant help harden your systems against these brute force attacks and increase the safety and security of your data.

Read more

Abandoned carts in your online shop mean lost income. Below we examine the reasons why customers abandon their purchases and look at 8 actions you can take to improve the checkout process to reduce the percentage of people who fail to complete their purchase. The average abandonment rate is around 70% but by taking the actions outlined here, you can reduce the level of cart abandonment to something much more reasonable and make more money from your online shop in the process.

Read more

Starting in June 2021 (originally scheduled for May), Google are introducing some changes to how they rank page in the search results. Page experience will play a larger part and there are 3 new metrics, collectively referred to as Core Web Vitals, which will impact how page experience in measured. Pages that offer a better experience to users will, all other factors being equal, rank higher that those which don't. This post explains what these factors are, how to measure them and how to improve your scores.

Read more

There are some elements that pretty much every business website should have and, in this post, we will take a quick look at each one and see how they contribute to your website achieving its objectives.

Read more

Your website is at risk from hackers and this post explores some measures that can be taken to protect your site against malicious attack by dealing with security vulnerabilities that may be present. Some of the actions suggested can be done without external help; others will need some specific expertise.

Read more

Hackers are scanning the internet for websites that have security vulnerabilities. Once they find a vulnerability they are quick to exploit it, gaining access to your site and your web server in order to make money from this. Their activities could cause damage to your business in various ways that are discussed in this short article.

Read more

Keyword research is an important first step in helping to get your web pages found in the search engines. Find out how to use keywords in your content and also learn about the anatomy of a search engine result and how you can encourage people to click.

Read more