AttractMore Blog

Having a clear and consistent brand identity is an important factor for a successful eCommerce site (or any business, for that matter). As well as helping differentiate you from your competitors, it will also help position you as a professional, trustworthy business that people want to engage with. And brand identity is NOT just about your logo and colour palette - it's about presenting your products and/or services in ways that resonate with your target audience(s) so they can sense a connection to your business. Read on to find out more about the advantages of a strong brand identity and how that can help grow your online sales.

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Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show experience, expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-E-A-T) and show how you can write content that meets these quality criteria in a more effective way.

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There's no doubt that competition in the eCommerce space is fierce. There are so many brands seeking attention and so many different products available. If you run an eCommerce site, you need to find ways of standing out from the competition if you want to thrive. One way is by creating a great user experience which will have customers coming back time and time again. In this article we discuss 8 actions you can take to build a successful eCommerce site including examples from brands that are getting it right.

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Few of us can imagine not accessing the internet. As well as providing us with a wealth of information, it also allows us to shop, access healthcare and interact with our friends. And for many disabled people the internet is a lifeline, especially if they struggle to leave their homes. But a recent report has found 97.4% of website home pages fail to meet the standard accessibility requirements. This means a disabled person using one of these websites would struggle to access the information provided. Here are some actions you can take to help.

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There is something simple that you can do to help counteract the climate emergency that we are experiencing - change the search engine you use. Ecosia is an easy-to-use and effective search engine that uses the money it makes to plant trees all over the world. All search engines make money from adverts placed on the search results pages and Ecosia is no exception. What makes them different is how they use that money. Find out more about Ecosia and how to make the switch (it's simple). You can feel good about every search you make, knowing that trees are being planted because of that simple action.

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