AttractMore Blog

Website risk management is not a topic that receives a great deal of attention but in this article I’d like to talk about one particular aspect of the subject and emphasise the need for ongoing support and maintenance of business websites.

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AttractMore have been working with Susan Carr in Leeds over a number of years and we have created a couple of websites for her to help promote the services she offers to clients. She recently asked us to create a new site which focused on her work as a psychotherapist and counsellor. The colour scheme was already determined, as was the layout for wider screens since these were carried over from one of Susan’s earlier sites. The challenge here was to create a fully responsive site that worked well on smaller screens as well as larger ones.

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Full website testing is essential to ensure that the websites we deliver are first class and work properly on a wide range of devices. Nowadays, with the tremendous rise in the use of mobile phones, tablets and other devices for browsing the internet, testing has become a much more complex and time consuming task – and a much more important task. This is how we do it.

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One of the most important factors in creating a successful business website is gaining a clear understanding of the customers you want to attract. When AttractMore are reviewing a website or building a new site, conducting research into customers (or clients, donors, patients etc.) is one of the essential first steps we take. Only then can we ensure that any recommendations or design decisions we make are targeted towards the people the business wants to attract.

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This post was prompted by a number of conversations I have had lately with business owners who believe that Search Engine Optimisation is one or more of:

• Really hard
• Really expensive
• Ineffective
• Not needed anyway

The truth is that SEO is needed most of the time and it can be very effective without the need to spend a lot of money. In fact, there’s a lot you can do without the need for any external help at all.

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Japlene dressmakers recently engaged us to produce a new website for them to replace an old, out-dated site that had been in place for several years. Japlene are based in Headington and create a range of bespoke dresses for all types of special occasions including weddings, christenings, parties etc. Read about how we approached this project and delivered a successful result.

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It goes without saying that the position your business’s web pages appear in the Google search results will affect the number of visitors your site attracts. What you may not be aware of is that Google have recently started making another change in the way that they decide the order in which to show their results for any given search phrase. Google can now make an accurate assessment of whether your site is adapted to work well on smaller screens as well as larger ones. Based on that assessment, they are now starting to prioritise sites that work well on mobiles and de-prioritise those that don’t. This will affect your site if it is not mobile friendly.

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Choosing images for your website or blog is not always straightforward and requires proper consideration. After all, images on a web page are not just decoration; they create a mood or atmosphere and provide visual interest which breaks up the text content of the page. They are an integral part of every page and can draw readers into your content if the images are chosen well. In this post I want to make some suggestions about image choice, image placement and finding good imagery.

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Many website owners know their site is not bringing in the business it should but they’re not sure why or what to do about it. They’re unwilling to pay for a new website as they may just end up in the same situation. A useful step to take in these circumstances is to commission a website review which will examine all aspects of the site. Our independent website reviews provide a prioritised list of actions that a business can take to improve its website so as to bring in more business and achieve the desired return on investment.

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As everyone knows, there is a lot of attempted fraud on the internet and there are people who would like to use your userid and password to access the services you use. Why do they do this? It may be that they can get financial information, e.g. credit card details, which they can take advantage of or, they may just want to use your email address to send SPAM messages to others. The first of these can obviously lead to your finances being compromised (usually quantifiable) and the second results in reputational damage, both personal and affecting your business (unquantifiable). Neither of these outcomes are, in any way, desirable. However, there are simple actions you can take to protect yourself.

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