AttractMore Blog

If you have an online shop, you probably want to sell more, either to make more money or to have a greater impact with your products. There are many ways to increase sales and here we discuss a number of practical actions you can take to increase sales and profits. These are proven methods which are straightforward and effective. Some of these you may already have considered but others may be new to you.

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Sliders (also known as carousels, rotating offers or rotating banners) were a very popular feature of websites during many years. They were frequently used at the top of the home page and were regarded as a great way of displaying a number of important aspects of a business. However, there are a number of problems with these sliders that weren't apparent initially. Research shows that the advantages are strongly outweighed by the downsides and sliders need to be retired.

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If you are involved in running an online shop, I'm sure you appreciate the need to send a variety of emails to existing and potential customers to keep them informed. This article offers a number of suggestions of useful emails that can be sent out, both promotional (i.e. selling) and transactional (i.e. related to purchase or some other action in your shop). There are many examples in the article that illustrate the different types of email that can usefully be sent out to keep your audience informed and engaged.

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Passwords remain a fundamental feature of online security yet they remain vulnerable to attack by hackers. According to a recent report, 34% of successful security breaches of systems run by smaller firms were due to brute force attacks. These attacks make use of lists of passwords which are tried one after another in the hope that one will prove to be correct and allow the hacker access. This article illustrates how the use of longer, more complex passwords can significant help harden your systems against these brute force attacks and increase the safety and security of your data.

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Abandoned carts in your online shop mean lost income. Below we examine the reasons why customers abandon their purchases and look at 8 actions you can take to improve the checkout process to reduce the percentage of people who fail to complete their purchase. The average abandonment rate is around 70% but by taking the actions outlined here, you can reduce the level of cart abandonment to something much more reasonable and make more money from your online shop in the process.

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